{"product_id":"elinchrom-rotalux-square-70x70-cm","title":"Elinchrom Rotalux Square 70x70 cm","description":"\u003cp\u003eElinchrom Rotalux Recta 70 x 70 cm is a compact softbox for photographers who want to work with soft, even light while maintaining precise control over placement and direction. It is particularly well suited for portraits, product photography, and smaller setups where a flexible format makes a real difference in day-to-day use.\u003c\/p\u003e \u003ch3\u003eSoft light with flexible control\u003c\/h3\u003e \u003cp\u003eThe square shape creates a balanced light pattern with smooth transitions and natural shadow definition. This makes the Rotalux Recta 70 x 70 cm a strong choice when you want clean, controlled light for both people and products.\u003c\/p\u003e \u003cp\u003eThe softbox is designed to be easy to position close to the subject, helping you shape the light with greater precision. Its format works just as well in smaller studio spaces as it does on location, where fast handling and easy transport are important parts of the workflow.\u003c\/p\u003e \u003ch3\u003eTwo diffusers for smoother light\u003c\/h3\u003e \u003cp\u003eRotalux Recta 70 x 70 cm is equipped with both an inner diffuser and an outer front diffuser. Together, they help create an even spread of light across the entire surface and a softer transition between highlights and shadows.\u003c\/p\u003e \u003cp\u003eThis gives you greater control over how wrapping or defined the light should feel, depending on the subject, distance, and the look you want to create. For portraits, that means soft and flattering light. For product photography, it gives you better control over reflections and surfaces.\u003c\/p\u003e \u003ch3\u003eQuick to set up, easy to bring with you\u003c\/h3\u003e \u003cp\u003eThe Rotalux system is built for a smooth workflow. The softbox opens and folds down with an umbrella-style construction that makes it quick to assemble, easy to pack, and simple to transport between shoots.\u003c\/p\u003e \u003cp\u003eThe bag is included, making it easy to store the softbox safely and keep it clean when not in use. This makes Rotalux a practical choice for photographers who move between studio work and location shooting.\u003c\/p\u003e \u003ch3\u003eDeflectors that shape the light closer to the source\u003c\/h3\u003e \u003cp\u003eOne of the features that makes the Rotalux range especially useful is the ability to work with Elinchrom deflectors. The deflectors are available in gold, silver, and translucent versions and are positioned centrally over the flash tube to influence the character of the light right at the source.\u003c\/p\u003e \u003cp\u003eBy choosing the right deflector, you can adjust both the hardness of the light and its colour tone:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eSilver\u003c\/strong\u003e gives you a more neutral and defined light\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eGold\u003c\/strong\u003e adds a warmer tone\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eTranslucent\u003c\/strong\u003e helps maintain a softer look\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis gives you more freedom to adapt the light to your subject, skin tones, materials, and the mood you want to create in the image.\u003c\/p\u003e \u003ch3\u003eChoose the right speedring for your system\u003c\/h3\u003e \u003cp\u003eThe speedring is not included and needs to be ordered separately. To use the softbox, choose the speedring that matches your flash system.\u003c\/p\u003e \u003cp\u003eSeveral options are available depending on the light source you use:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eElinchrom Rotalux Speedring Elinchrom\u003c\/strong\u003e for Elinchrom flash systems\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eRotalux Speedring for OCF\u003c\/strong\u003e for compatible OCF solutions (Elinchrom and Profoto)\u003c\/li\u003e \u003cli\u003e\u003cstrong\u003eRotalux Speedring Broncolor\u003c\/strong\u003e\u003c\/li\u003e \u003cli\u003e\u003cstrong\u003eRotalux Speedring Bowens S-mount\u003c\/strong\u003e\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith the right speedring, you get a stable and secure fit while being able to use Rotalux with different flash systems.\u003c\/p\u003e \u003cdiv\u003e\u003cimg style=\"margin-top: 10px; margin-bottom: 10px;\" src=\"https:\/\/elinchrom.com\/Images\/user\/el_rotalux-speering-choice.jpg\" alt=\"Elinchrom Rotlux Speedring\" width=\"100%\"\u003e\u003c\/div\u003e \u003ch2\u003eFeatures\u003c\/h2\u003e \u003cul\u003e \u003cli\u003eHigh-quality diffusing and reflective materials\u003c\/li\u003e \u003cli\u003eInner diffuser for a more even light distribution\u003c\/li\u003e \u003cli\u003eBag included\u003c\/li\u003e \u003cli\u003eRotaGrid available as an option for more directional light and sharper cut-off\u003c\/li\u003e \u003cli\u003eGrey edging for a clean, professional finish\u003c\/li\u003e \u003c\/ul\u003e \u003ch2\u003eWhat Rotalux Recta 70 x 70 cm is suited for\u003c\/h2\u003e \u003cp\u003eRotalux Recta 70 x 70 cm is well suited for photographers who want an easy-to-use, portable tool for soft light shaping. It is especially useful for portraits, content creation, product photography, and smaller commercial setups where quick assembly, flexible positioning, and consistent light quality matter.\u003c\/p\u003e \u003ch4\u003eThe speedring is not included and must be ordered separately depending on your system.\u003c\/h4\u003e \u003cp\u003e\u003cimg title=\"Elinchrom Official Website\" src=\"https:\/\/elinchrom.com\/Images\/user\/Elincrom-color-line3px.jpg\" alt=\"Elinchrom.com\" width=\"100%\"\u003e\u003c\/p\u003e","brand":"Elinchrom","offers":[{"title":"Default Title","offer_id":54470167527734,"sku":"12782","price":225.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0995\/2025\/0166\/files\/12782_c37627c2-584e-4706-9d94-402fa51eef45.jpg?v=1787776726","url":"https:\/\/elinchromus.com\/products\/elinchrom-rotalux-square-70x70-cm","provider":"Elinchrom US","version":"1.0","type":"link"}